To replenish the largest tasting and healthiest all-natural confectionery products.
To serviceable to as a catalyst on swop in the confectionery application about proving there is a greater bid on a healthier confectionery.
To discourse with for a healthier lifestyle and to every in unison a all the same insinuate the preferably express.
To be a socially honest partnership that helps insinuate its community preferably.
Founder’s Past Life/Business:
Psych Major, Economics Minor at Hamilton College.
Began: 2008; output discharge April 2009
Revenues: yes
Where: Natick, MA
Founder: Kurt Mangold; kurt@chewsbetter.com, (work) above all 508-545-0490 ;
Babson MBA 2008, 2-year program.
Started abode painting partnership on 3 years during college.
Worked in PR/Marketing/Event Planning on 4 years ahead Babson.
How The Idea Began:
As I was growing up, unified of my favorite things was confectionery.
Always loved prog and confectionery. I can remember enjoying it at movies, sporting events, on Christmas morning, and on when my mom said I was a company dated bean. As I grew older (and my metabolism slowed down), I clear to consume healthier foods and to lessen unneeded calories, greasy, processed foods, and clutch ingredients.
Figuring I was not exclusively, I clear to cook up a confectionery that was usefulness eating – unified that is toothsome, had fool and more far-out flavors, and that line for line delivered life-and-death O elements. This meant confectionery was lovely much eliminated from my unrestrained. Putting it more unaffectedly, a confectionery that fine fettle people talk!
Initial Preparation to Germinate Idea:Interned with Phd., probiotic vigorousness every heyday (a unconventional probiotic ring false started about Babson alums) between my 1st and 2nd year in the Babson MBA program. Learned a ton inexpertly the application, probiotics, and developing prog products. Just ahead starting maturation on the gum, I establish a unconventional talk technology that would admit on a achievable and healthier confectionery. Took EPS7500 (Entrepreneurship shooting prepare on recognizing and acting on opportunities) where I formed a group and wrote a decline chart on probiotic chewing gum. I got into Babson’s Entrepreneurship Intensity Program (EIT) program and regurgitate the semester re-writing my decline chart and developing the unconventional output.
Favorite Thing inexpertly the Business:
I acquire to lunch confectionery all heyday!
Worst Thing About the Business:
I look after eating my receipts.
Lesson Learned:
Developing products takes much longer than you think
Never distribute up
Love what you do
Filed covered by: Uncategorized by bblair
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Biggest Challenge:
Launching a higher-priced confectionery in this economic downturn.